Contemporary fashion brand based in india
PRIVEE PARIS is a contemporary fashion brand based in India, founded by designer Varun Anand in 2013. It's a global brand inspired by Parisian culture of art. Varun Anand was born in Gorakhpur on March 18, 1985. He moved to Paris, France in year 2010 to study fashion design at istituto Marangoni. On his return to India, he launched his own label PRIVEE PARIS and first collection in 2013. Varun invented “Zero collar” Shirts, A shirt without band and collar. [published in wikipedia]
He introduced “Smart Shirt” in his resort collection. Smart shirt is a new vocabulary in Fashion, It's a combination of Shirt and T-shirt for next generation busy youth. The word smart shirt is derived from 'smart phone' keeping in mind for urban commuters and their busy life as this shirt can be quickly worn like T-shirt and fit for even formal occasions. Resort 2014-15 is inspired from Varun's childhood memory of summer holidays at his maternal grandmother's home at Jaunpur, near Varanasi. Summer vacation spend at countryside inspired this collection. Banana, Amla (Indian gooseberry), Pomegranate, Lotus, Mehndi Plants are grown in our garden from where earthy fruity palette of colors and hand made paintings of these flora are transformed into collection
In 2015 Mens Shirt was launched to fill the gap of quality made Shirts.
In 2017 Womens Custom Size Shirt was launched.
Premium Shirts in India with focus on sartorial craftsmanship.
Solving problems of fitting with affordable custom size Shirts.
Shirts that can last longer.
“Bringing Fashion forward with Art, ethics and innovation”
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